The name Asomatav derives from the ancient Georgian Asomtavruli script, and this brand - which launched in 2019 - explores and celebrates Georgian authenticity, culture, and heritage under the leadership of creative director Natia Gvenetadze.
Natia's desire to honor family and tradition has led Asomatav to undertake modern reinterpretations of traditional national clothing. In doing so, a unique collection has been established that is highlighted through prints and silhouettes that seamlessly connect the past and the present.